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B2B Marketing and Communications

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ClayAdvisory is a boutique consultancy led by John Clay, a senior business executive with a broad background in B2B marketing and communications expertise

With over 30 years’ experience in board, senior roles and consulting assignments in Australia, Asia Pacific and the UK, John has led functions and advised at C suite and Board level in organisations ranging from global corporates to Australian SMEs.

For the last 12 years John has led Marketing & Communications teams comprising up to 50 people in professional services firms, with accountability over the full life cycle of winning work and customer experience. Prior to this, John had an extensive career within the telecommunications, IT and Health sectors; with prime accountabilities of segmentation and insights, developing value propositions, building brand awareness and client engagement programs to win work.

Skilled at operating in complex organizations; developing strategy, leading change and implementing programs across functions to integrate people, process and technology to build brand, generate revenue and keeping all key stakeholders engaged.


Johns’ expertise and contribution has been recognized through both industry and professional awards including:


Australian Marketing Institute

  • Certified Practicing Marketer of the Year 2017  

  • Corporate Marketing Award 2012                 


AFR Client Choice Awards

  • Professional Services Firm of the Year 2017             

  • Engineering Firm of the Year 2012

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Whether you are looking for a strategic review, an engagement to support a specific campaign or just a conversation around a specific issue, ClayAdvisory can provide the expertise and resourcing for you.

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Business Organization


What do your customers want, how big is the opportunity and who are you competing against?

Social network concept


What to say, how to say it and how to deliver it across multiple channels in a coordinated way.

Counsel & Advice

Customer engagement

When people buy from people; how effective are you in nurturing customer relationships, pursuing the right opportunities and submitting proposals that win you the business?

Audiovisual Conference

Corporate communications

Keeping your staff and key stakeholders informed as to company performance and reputation management,


 A range of thought leadership perspectives and conference presentations to illustrate ClayAdvisory credentials and expertise can be found here


Home: News

AMI Awards

23rd October 2017

Arup Australasia’s John Clay has taken out certifying Practising Marketer of the Year and Publicis’ chairman, Andrew Baxter, the Sir Charles McGrath Award for industry contribution at this year’s Australian Marketing Institute (AMI) Awards.
AMI CEO, Lee Tonitto, said the awards recognised and celebrated the biggest marketing success stories of the year.
“These awards were presented to organisations and marketers who have achieved extraordinary results from innovative and effective marketing practices,” she said.

The year B2B marketing gets personal

8th February 2017

Account-based marketing programs are nothing new, however over the next 12 months I believe we will see an increase in the tailoring and personalisation of marketing programs to support the delivery of value and enhanced customer experience to specific clients. 
“Technology, meanwhile, is a wonderful enabler but a lot of companies have embraced it hesitantly. This year I think we’ll see companies finally using marketing technology to its full potential via appropriate training, skills engagement and, in some cases, business process re-engineering,” says Clay

Australian Marketing Institute appoints John Clay as its newest Director of the Board

14h December 2018

The Australian Marketing Institute (AMI) is pleased to announce the appointment of its newest member,  John Clay  to its Board of Directors effective from the conclusion of the 2018 Annual General Meeting

A remarkable journey

16th April 2018

Alumnus John Clay (MBA 1988) was recently the recipient of Australia's highest marketing honour, the Certified Practicing Marketer award. He has gone a long way since graduating from the first ever MBA cohort at Nottingham University Business School thirty years ago…literally! We caught up with John to find out about his journey from the East Midlands to 'the land Down Under'.

Year in review with senior marketers

7th December 2017

The biggest issue that kept me awake this year concerned a major legal issue and the subsequent communications to all key stakeholders. Crisis communications management in a 24 hours “always on” global media landscape was challenging and certainly enhanced my experience and capabilities.

AMI appoints John Clay to Chair AMI Professional Year Industry Reference Group

28th August 2018

 As the peak representative body for the marketing profession in Australia, the introduction of the AMI Professional Year Reference Group  will provide a professional year transition for new graduates entering the work force


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